Privacy Policy
Last update : Aug 10, 2025
Introduction
Welcome to WLP Marketing Management LLC (“WLP,” “we,” “us,” or “our”). We are a digital marketing agency working with brands in fashion and cosmetics/beauty, providing services such as paid advertising, creative strategy, analytics, conversion optimization, and related marketing operations.
We are committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard data when you use our website wlpmm.com, contact us, or engage our services.
Who are we ?
Company: WLP Marketing Management LLC
Business address: 1209 mountain rd pl ne, ste r, albuquerque, nm 87110, usa
Email: setup@wlpmm.com
Contact form: click here
In most cases, WLP is the data controller for information collected on our website and for our own business operations.
When We Act as a “Processor” for Our Clients
Because we run marketing campaigns for fashion and cosmetics brands, we may process personal data on behalf of a client (for example: customer email lists provided by the client for campaign audiences, or lead data collected via client forms). In these cases:
the client is the “controller”, and
WLP is a “processor/service provider” acting under the client’s instructions.
If you are an end-customer of one of our clients and want to exercise privacy rights regarding a client’s campaign, you should generally contact that brand directly. We can also route requests to the right client when applicable.
In some engagements, WLP may act as an intermediary between our clients and third-party vendors/suppliers (e.g., creative production partners, logistics partners, software providers, influencers, media partners). In this context, we may receive and share limited business and contact information as needed to coordinate deliverables, timelines, and service execution, strictly under the client’s instructions and for the purpose of providing the services.
Information We Collect
A) Information you provide to us
Contact data: name, email, phone number, company name, role, and message content (e.g., when you fill a form or email us).
Client onboarding/business data: billing details, contracts, brand assets, campaign requirements, and other information necessary to deliver services.
Payments: if you pay for services, we collect transaction-related details. We do not store full payment card details; payments are handled by secure payment processors.
B) Information collected automatically (Website/Services)
Usage data: IP address, browser type, device identifiers, pages viewed, clicks, timestamps, and referring URLs.
Cookies & similar technologies: used for site functionality, analytics, and (where applicable) marketing measurement.
C) Marketing/advertising data (for our operations and for client work)
Depending on the engagement, we may process:
ad performance metrics (impressions, clicks, conversions),
audience/attribution data from advertising platforms,
aggregated or pseudonymized analytics data.
How We Use Your Information
We use information for the following purposes:
Provide and operate our services (campaign execution, reporting, communication, account management).
Business administration (contracts, billing, compliance, fraud prevention).
Improve our website and service quality (analytics, troubleshooting, optimization).
Communications (responding to inquiries, sending service messages).
Marketing (B2B) (sharing case studies, updates, offers relevant to agencies/brands—only where allowed by law and with opt-out options).
Legal Bases (GDPR / UK GDPR where applicable)
If you are located in the EEA/UK, we process personal data under these legal bases:
Contract necessity (to deliver services you request).
Legitimate interests (to operate and improve our business, ensure security, prevent fraud, and market our B2B services in a reasonable way).
Consent (for certain cookies and, in some cases, marketing communications).
Legal obligation (accounting, tax, compliance).
Data Sharing and Disclosure
We may share data with:
Service providers (hosting, analytics, CRM, email tools, file storage, payment processors) strictly to run our business and services.
Advertising platforms when executing campaigns (e.g., to measure performance or manage audiences) based on the scope of services and client instructions.
Professional advisors (legal, accounting) when necessary.
Authorities if required by law, court order, or to protect rights, safety, and security.
Business transfers (merger/acquisition/sale), with appropriate safeguards.
We do not sell personal information.
International Transfers
WLP is a US company based in New Mexico.
If you are in the EEA/UK, your data may be transferred outside your country. When required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) and vendor transfer mechanisms.
Data Retention
We keep personal data only as long as needed for the purposes described:
Contact inquiries: typically 12–24 months.
Client records (contracts, invoices): kept as required by law and legitimate business needs (often several years).
Analytics data: retained according to our analytics configuration (typically 12–26 months).
Marketing lists: until you opt out, or until inactivity triggers removal.
Security
We implement administrative, technical, and organizational measures to protect personal data (access controls, least-privilege, secure tools, and vendor due diligence). No method of transmission or storage is 100% secure; however, we work to maintain strong safeguards.
Your Rights and Choices
A) Marketing communications
You can opt out of promotional emails at any time using the unsubscribe link or by contacting us.
B) GDPR/UK rights (where applicable)
You may have the right to:
access, correct, or delete your data,
object to processing or request restriction,
request data portability,
withdraw consent (where processing relies on consent),
lodge a complaint with a supervisory authority.
To exercise rights, contact: setup@wlpmm.com.
C) Cookies controls
You can manage cookies through:
our cookie banner (if enabled),
browser settings (blocking/deleting cookies),
relevant opt-out tools where applicable.
Children’s Privacy
Our website and services are not intended for children under 13, and we do not knowingly collect data from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date.
Last updated: AUG 10, 2025
Contact Us
WLP Marketing Management LLC
1209 mountain rd pl ne, ste r
albuquerque, nm 87110, usa
Email: setup@wlpmm.com